The person behind Headland

Hi, I’m Max.

I’m a systems engineer in San Rafael. I help people see, control, and look after the systems that make their homes work.

Headland started with my own house. It has grown through hands-on work with clients: recovering older systems, catching wasted water, and making everyday controls easier to use.

Max Goshay climbing in the desert
Max Goshay, founder and builder of Headland.

The equipment worked.
The controls needed a way forward.

My house had a 1990s Lutron system. The dealer and programming tools were long gone, and for about fifteen years nobody could meaningfully change it.

I recovered the system through its documented serial protocol and brought it onto a modern console without replacing the equipment in the walls. Solar and battery, water monitoring, cameras, climate, and vehicles followed.

That console became Headland. The public demo uses sample data, but it comes from the real system running at my home.

Explore the console ↗

The work behind the work

Understanding how
the pieces connect.

I trained in sound engineering, worked with controlled-environment systems at Plenty, and have managed complex properties and their digital systems since 2018.

01 / UNDERSTAND

Start with what’s there.

Document the equipment, understand what depends on it, and work out what is worth keeping.

02 / CONNECT

Make it useful every day.

Bring the important readings and controls into a place you can actually use, with routines built around your home.

03 / HAND OVER

Leave you in control.

Your hardware, your accounts, and your documentation. Core functions work locally, and ongoing care is optional.

One accountable builder

When you write, I read it.

When a project needs engineering, I do it. If the right next step is an electrician, plumber, alarm contractor, or manufacturer’s dealer, I’ll tell you before you spend money in the wrong direction.

Let’s start with your home.

A free walkthrough. A useful next step. A written scope before any work.

Book a walkthrough ↗